Why Move-Up Buyers Are Choosing New Construction Homes in Today’s Market

by Bob Patel

Move-Up Buyers Are Choosing New Construction — Here’s Why That Matters in Today’s Market

If your current home once felt perfect — but doesn’t anymore — you’re not alone.

Maybe you need more space.
Maybe your dining room became a permanent home office.
Maybe the layout just doesn’t match how you live today.

At some point, many homeowners realize their house is no longer supporting their lifestyle. And when that happens, the next question becomes:

If you sell… where do you go?

For a growing number of move-up buyers, the answer is clear: new construction.

New Construction Is Gaining Serious Momentum

According to the National Association of Realtors (NAR), newly built homes accounted for 16% of all home purchasesin the most recent annual data — the highest share in nearly two decades.

That’s not a small shift.

It signals that buyers — especially move-up buyers — are thinking differently about their next step. Instead of competing for limited resale inventory, many are choosing to build or purchase brand-new homes designed for modern living.

Why Move-Up Buyers Are Choosing New Construction

For today’s move-up buyers, it’s about more than just aesthetics. It’s about convenience, efficiency, and long-term value.

1. Everything Is Brand New

No wondering how old the roof is.
No budgeting for a surprise HVAC replacement.
No inheriting half-finished DIY projects.

When you buy new construction, major systems, appliances, roofing, and structural components are brand new — often with warranties included. For homeowners who have spent years maintaining and updating their current property, that peace of mind can be incredibly appealing.

2. Personalization Before You Move In

Depending on the stage of construction, you may have the opportunity to choose:

Flooring
Countertops
Cabinet finishes
Lighting
Hardware
Exterior selections

Instead of remodeling after you move in, you can create a home that reflects your style from day one.

For move-up buyers who know exactly what they want, that level of customization is a major advantage.

3. Designed for How People Live Today

New homes are built with modern lifestyles in mind.

You’ll often find:

Open-concept layouts
Dedicated office or flex spaces
Larger primary suites
Smart home technology
Improved energy efficiency

Today’s building standards also focus heavily on energy performance, which may translate into lower utility costs over time.

If your current layout feels outdated or restrictive, new construction may offer the functional design you’ve been looking for.

4. Community Amenities

Many new developments include amenities such as:

Walking trails
Parks and green spaces
Playgrounds
Community pools
Fitness centers

For active households, these built-in features create convenience and lifestyle benefits that older neighborhoods may not offer.

5. Builder Incentives Are Creating Opportunities

Because new home inventory has been higher than typical resale inventory in many markets, builders are often motivated to sell.

Depending on market conditions, buyers may find opportunities such as:

Interest rate buydowns
Closing cost assistance
Design upgrade credits
Pricing flexibility

Every builder and community is different, but this is where having experienced representation becomes essential.

Is New Construction the Right Move for You?

If your current home no longer fits your needs, don’t assume your only option is another resale property.

New construction has become a strong contender for move-up buyers who want:

More space
Modern features
Energy efficiency
Fewer maintenance concerns
A home that aligns with how they live today

The key is understanding your options, your timing, and how to position both your current home sale and your next purchase strategically.

Let’s Explore Your Next Step

If you’re considering selling and want to explore whether new construction makes sense for you, let’s talk.

At CENTURY 21 Jordan-Link & Company, we help move-up buyers navigate both sides of the transaction — selling strategically and negotiating effectively on new construction purchases.

Your next home should support your life — not limit it.

📩 Reach out today to schedule a strategy consultation.