General Real Estate News July 25, 2023

The Ins and Outs of the BRRRR Method: An Investor’s Guide


Real estate investment can be an incredibly lucrative endeavor, offering the potential for great financial gain through the purchase, renovation, and rental of properties. One popular strategy that many investors employ is the BRRRR (Buy, Rehab, Rent, Refinance, Repeat) method. If done correctly, the BRRRR strategy can result in a significant increase in profits over time. In this article from CENTURY 21 Jordan-Link & Company, we will provide a guide for real estate investors looking to implement the BRRRR strategy effectively.

Do Your Research on Area Neighborhoods

The first step in implementing the BRRRR strategy is to conduct thorough research on the neighborhoods in which you are interested in investing. By researching and analyzing market trends and demographic data, you can identify neighborhoods that offer the greatest potential for investment. Use sources such as local newspapers, online real estate websites, and investment forums to gather information on the average rental rates, market demand, and property values in the area.

Create a Detailed Plan

After identifying the best neighborhoods for investment, you should create a detailed plan for each property you intend to purchase. Take into account the initial purchase price, the cost of renovation, any necessary repairs, and projected rental income to help you determine your expected return on investment (ROI). This plan will serve as your roadmap, guiding you through each step of the BRRRR process and keeping you on track to reach your desired ROI.

Stick to Your Budget

When implementing the BRRRR strategy, it is essential to stick to your budget. Keep detailed records of all expenses and be sure to account for unexpected costs that may arise during the renovation process. Sticking to your budget is crucial to maintaining a high ROI. When buying materials and labor, be sure to shop around to get the best prices possible. Saving money in the early stages of the renovation process means more money in your pocket when the property is rented out.

Understand the Numbers

To truly maximize your profits, you must understand the numbers involved in the BRRRR strategy. Be sure to understand the factors that affect property values and rental rates in your desired neighborhood and how these will impact your ROI. Your financial plan should take into account expenses like insurance, taxes, and property management fees. Knowing these numbers and how they factor into your ROI will make it easier to make informed decisions about where to invest your money.

Brochure as Marketing

One effective strategy for marketing a rental property and attracting potential tenants is by building your brochure with a free online tool. This brochure can be distributed through a variety of channels, including social media, local real estate agents, and online rental websites. A well-designed brochure can not only speed up the rental process but also help you command higher rental rates.

Build a Reliable Team

The BRRRR strategy involves several different stages, including purchasing, renovating, renting, and refinancing. To ensure that each stage is completed efficiently and effectively, it is essential to build a reliable team of professionals. This team should include a contractor, a Realtor from CENTURY 21 Jordan-Link & Company, a property manager, and a mortgage broker. Having a dependable team can help you complete each stage of the BRRRR process quickly, which means a faster return on investment.

Be Realistic

Real estate investing can be an exciting and potentially lucrative endeavor, but it is essential to be realistic about your own abilities and limitations. Before embarking on any significant investment, you should assess your own skills and resources realistically. Be sure that you have the time, money, and knowledge necessary to successfully complete each phase of the BRRRR process. Taking on more than you can handle can lead to mistakes, delays, and ultimately, lower returns on investment.


The BRRRR strategy can be an incredibly effective way to increase your return on investment in real estate. By creating a brochure to market your home, building a reliable team, and being realistic about your abilities, among others, you can maximize your profits and build a successful real estate investment portfolio. With careful planning and execution, the BRRRR strategy has the potential to help you build wealth and achieve financial independence over time.